FanFactory finds your future audience.
We love people. We understand where they are, who they are, what they believe in, what they choose to engage with and why. We therefore know how to create the meaningful connections between brands and audiences that are relevant, engaging and that generate results. We are marketing technologists focused on brand audience growth and engagement.
Audiences are seeking today both collaborative communities to belong to as well as recognition at the individual, personalized level. Their aspirations and needs vary by culture, demographic and location. To navigate and deliver in this complex environment, it is thus critical for brands to have rapid access to information on consumers and know how to respond to their existing and future audience needs.
Through proprietary business intelligence tools, we help brands find future audiences and their correlating interests to optimize product launches or shape future brands. We help detect opportunities by forecasting brand audience growth and conversion rates. We excel at brand launches in new markets as well as reviving existing brand audiences, with quantifiable results. From real estate to sports to luxury brands, we help reduce consumer acquisition costs, increase lead volume and drive up revenue by creating passionate consumer advocates.
We turn fans into customers and customers into fans.
“Reduced cost per lead on property sales by 80% in 5 months and doubled lead volume.”
“Grew an active community of ticket and merchandise buyers by half a million users in under 3 years.”
“Applied predictive modelling to brands, establishing investment opportunities and risk assessment.”
“Increased YoY revenue by 30% in 3 months by actively building a brand loyal audience.”
“Consumer profiling provided strategic insight into defining the future consumers of a leading worldwide product.”
“Increased an existing database by 63% in 5 months.”